The report also found that DTTV viewers are from households with higher-than-average monthly incomes.
The survey shows that 22 per cent of DTTV households have an average monthly income of HK$40,000, compared with just 16 per cent of subscribers of normal TV.
The survey shows that 22 per cent of DTTV households have an average monthly income of HK$40,000, compared with just 16 per cent of subscribers of normal TV.
Advertisers such as Pizza Hut, Fuji Camera and Nissin Foods have picked up on this trend and are now title sponsors for programmes on DTTV’s J2 Channel, which targets a younger audience, and HD Jade, for audiences who look for programmes with high visual quality.
Jordan Lau, head of product management and development, marketing & sales division at broadcaster TVB, said: “Forty per cent is equal to around 910,000 households in Hong Kong. This is something positive for advertisers - they now have additional marketing platform choices with a more targeted audience segment.”
The survey was conducted by Synovate and was commissioned by the Commerce and Economic Development Bureau, TVB and ATV.
