Source: Thunes' Gen Z The Future of Spending for which a survery was conducted in 13 developed and emerging countries, including US, UK, Mexico, Brazil, India, Indonesia, Pakistan, Nigeria, Russia, Kenya, Vietnam, the Philippines, and Bangladesh.
More from this source:
- Gen Zs are embracing new types of money management—62% of respondents stated they don't have a bank account—while mobile wallets are growing fast.
- Consequently, a range of digital payment options are preferred at check out, even when cash is an option.
- Gen Zs currently spend nearly a fifth of their income on shopping for clothes and electronic goods.
- Brand and user experience top considerations when Gen Z considers payment options
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Social media is being used widely In some countries—over 90% of Gen Zs say they
now use social media on multiple occasions throughout the day— and these platforms heavily informing consumer preference and brand choice for this demographic.
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This article is filed under... Top of the Charts: Key data at a glance |
