Yahoo Search Trends have shown Singaporeans topping the list for royal wedding related keyword searches in Southeast Asia. Singaporeans paid the most attention to the event with a 9,000 per cent spike in just a span of a week.
Euro RSCG Worldwide's leaders in social media, consumer insights, corporate social responsibility and trendspotting have collaborated to provide three days of reports on the social, commercial, charitable and future implications of the royal wedding. Twitter users are able to participate through the hashtag #EuroTwedding to join in on the discussion.
Nokia announced it would be slashing 7,000 jobs globally in its latest effort to improve its position in a highly competitive smartphone market. The jobs cull amounts to around 12 per cent of its workforce and includes slashing 4,000 jobs and transferring 3,000 employees to Accenture.
Facebook launched a trial for its Deals online voucher service that enables users to purchase items with Facebook credits in five cities across the US. Users in Atlanta, Austin, Dallas, San Diego and San Francisco will receive discounts and deals through notifications on the Facebook site together with an e-mail.
Mediabrands restructured its regional client services team following the departure of global chief integration strategy officer Steve Blakeman for OMD as their Asia-Pacific CEO. While Arun Kumar continues his role as head of digital, Clinton Simpson takes charge of account servicing and Natalie Pidgeon will head up strategy.
Tribal DDB Shanghai picked up the digital accounts for Unilever's home care brands Omo and Comfort in China, becoming the first creative digital agency to take on these brands. With the win, the agnecy will be responsible for developing digital branding and marketing strategies for the brands in the mainland.
Baidu.com selected PurpleClick Media as its exclusive reseller in Singapore. The move enables the site to become easily available to advertisers in the country looking to target the lucrative China market.
MRM Thailand appointed Jackie Wang as general manager, while Supachai Toemtechatpong stepped into the senior leadership role of creative director. The appointments come on the heels of the termination of the employment of former managing director Jinn Powprapai due to breach of contract.
Tequila Digital Singapore brought back Dennis Wong to the TBWA Group as its business director. Wong previously worked at the agency as its digital account director in 2007 before moving on to Tribal DDB as business director.
