The Sample Store, an online sampling platform in Singapore, has tapped Ad2One Singapore to support its digital sales operations. Ad2One’s remit is to promote their diverse advertising solutions such as banner advertising and product reviews through to targeted EDMs, advertorials and blogging networking opportunities.
Rapp announced Neil Holt will be the new CEO of Rapp Thailand. He comes over from Euro RSCG Bangkok where he served as managing director.
Gumtree.com.au, Australia’s free online classifieds brand, appointed media agency PHD for channel planning, as well as online and offline planning and buying. The agency already works with Gumtree’s owners, eBay, and eBay owned PayPal.
Profero was appointed by vodka brand Smirnoff to be its lead global digital agency. The digital agency won the business, previously handled by AKQA in the US, following a competitive pitch against undisclosed agencies.
Vivaki’s Razorfish and Digitas networks named Vincent Digonnet as president of network operations for the Asia-Pacific region, currently covering Australia, Greater China, India, Japan and Southeast Asia. He will focus on operations and M&A in Greater China, with an emphasis on driving growth across the region and accelerating the strategic capabilities offered to clients.
DDB Greater China announced a management restructure promoting Eric Phu, currently managing director of Tribal DDB Hong Kong, to vice-president of Tribal DDB Greater China. Meanwhile, Jit Hoong Ng will be expanding his responsibilities as MD of Tribal DDB Shanghai and assume the position of digital development officer in Greater China.
Tequila Digital Singapore tapped Christopher Wong to be its key projects producer, boosting its digital team to deliver medium-to-large-scale campaigns. He jumps ship from BBH where he was a producer of digital and interactive projects.
Image Creative Design, Singapore’s leading interior design firm, renewed its search marketing campaign with PurpleClick Media, continuing from the previous campaign. Through PurpleClick Media’s SEM campaign management, Image Creative had achieved optimal results through Google and Yahoo’s search platforms.
Tribal DDB was selected as the agency-of-record by WWF Philippines for its Carbon footprint campaign. This followed a three-way pitch against McCann and Dentsu.
Johnson & Johnson Malaysia handed its community management responsibilities for brands Johnson’s Baby, Johnson’s Body Care, Clean & Clear and Carefree to FutureLab Asia. The firm will manage the official Facebook pages of the brands including monitoring of conversations, posting of new messages, responding to user feedback and collecting insights from users.
Samsung held an event at Festival Walk Mall in Hong Kong to introduce its Android 2.3.3 Nexus smartphone before the product rolled out in stores. The pr event is part of a fully integrated campaign featuring viral videos, consumer engagement events, blogger outreach, print, radio, OOH and POS.
