Robert Upton has joined Publicis Modem as creative director in Singapore. Originally from Melbourne, Upton has been living in Singapore since 1995. Previous employers include MRM Worldwide, Euro RSCG and most recently The Gate Worldwide.
Microsoft Advertising has rolled out advertising via PCs and mobile devices on Skype in new markets including Japan and Taiwan. Mobile advertising on iPhone and Android launched in the US during December. Sponsired ads are currently shown at the top of the Home and Message screens.
South China Morning Post (SCMP) has launched a new job search portal targeting 25-to 35-year-old mid-career professionals at Smartjob.com. WE Marketing, in partnership with SCMP's in-house marketing department, created the HK$7 million marketing push including online, television and outdoor executions.
Bates Jakarta has won the digital creative business for Unilever fruit drink brand Buavita. The win, which follows a pitch during January, is in collaboration with Bates Singapore. The contract is for one year.
Singapore Airlines (SIA), in partnership with TBWA Singapore, has launched a microsite at Siajourneys.com to share the airline's history since 1972. The site went live on 17 February and forms part of a series of marketing activities to commemorate the retirement of its 747 fleet. The site includes stories, photos and videos.
Perfetti Van Melle is embarking on a new business model in partnership with global AOR BBH. The company is giving game developers seed money and the IP for its Chupa Chups brand in exchange for a cut of the revenue from any games they develop. The first game Chupa Cracker has already launched on Facebook.
Maharis Azman has joined DraftFCB Malaysia as digital creative group head. He joins from Tribal DDB for his new role which takes effect immediately. His 15 years experience includes previous roles at Agenda/ Wunderman and BBDO/ Proximity and clients like Volkswagen, KFC and L'Oreal.
Korean portal Daum has launched Daum Mobage, a local version of Tokyo-based social gaming platform DeNA. Daum's 38 million users can now enjoy Korean-languages games including Ninja Royale, We Rule and Happy Ocean. According to a DeNA spokesperson, they may consider introducing marketing features to the Korean platform if it grows to a certain extent.
Indonesian news portal Detikcom has handed the exclusive rights to its mobile app inventory to InMobi. The two-year agreement, which takes effect on 20 March, covers all the portal's traffic to its iOS and Android applications for both smartphones and tablet devices.
