Digital and social channels are best bets to reach Asian consumers: GlobalWebIndex

The GlobalWebIndex, a large ongoing study of internet consumers' motivations and behaviour, has unveiled its new Brand Discovery Index (BDI), which ranks the relative strength of 17 online and offline channels in 31 global markets. Based on more than 150,000 internet users, the index adds detail to a truth that marketers in Asia already know: that digital, social and mobile channels are more persuasive in emerging markets.

by Staff Reporters