Technically the copy should have said "billions", but Ad Nut agrees with the overall point. For some would-be parents, sperm donors can actually be heroes—even if they don't look quite as tasty as these gentlemen.
CREDITS
Client: IVFAustralia
Marketing Manager: Hayley Dodman
Agency: Core
Creative Partners: Christian Finucane, Jon Skinner
Copywriter: Anthony Ortuso
Art Director: Jari Kennedy
Designer: Kent Stewart
Business Director: Jane Callister
Account Manager: Lucy Almond
Photographer: Billy Plummer
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