The appointment follows a three-month long pitch process that saw four agencies including Carat, PHD and Vizeum being invited to the initial stages of the review.
A spokesperson from the telco said: “We have decided to reappoint the incumbent Starcom Mediavest Group (now known as VivaKi Malaysia) as our media buyer after an intensive pitching exercise. The three-year contract will take effect from 1 July 2009. We thank the other contenders for participating in the pitch.”
A spokesperson from the telco said: “We have decided to reappoint the incumbent Starcom Mediavest Group (now known as VivaKi Malaysia) as our media buyer after an intensive pitching exercise. The three-year contract will take effect from 1 July 2009. We thank the other contenders for participating in the pitch.”
