Jeanette Lee, the DiGi head of marketing communications, said the company - which is Malaysia's fastest growing telco - would not be raising advertising spend in 2008.
Gaining a market advantage over competitors would partly be the responsibility of its new agency-of-record to "make the budget work harder," she said.
Gaining a market advantage over competitors would partly be the responsibility of its new agency-of-record to "make the budget work harder," she said.
Four-year incumbent McCann WorldGroup pulled out of the running earlier this month (Media, 10 January). However Lee confirmed that the IPG agency continues to work on the business and may continue to "partner" McCann in the future.
A decision on the pitch next week. Grey, DDB International and JWT were joined in the running by Leo Burnett and Y&R last week following the exit of McCann.
