The South African's arrival sees co-heads of marketing Albern Murty and Loong Tuck Weng move to head of strategy and new business, and head of regional development, respectively.
Schnitker joins the fast-growing telco at a critical point in the development of Malaysia's telco industry, as the market saturates and the big players attempt to move their customers from pre- to post-paid contracts.
Schnitker joins the fast-growing telco at a critical point in the development of Malaysia's telco industry, as the market saturates and the big players attempt to move their customers from pre- to post-paid contracts.
Schnitker has been meeting agencies Naga DDB, which created DiGi's now famous "Yellow man" campaign, and Grey Kuala Lumpur, the agency appointed earlier this year (Media 29 January) to handle the telco's Malay and youth marketing activities.
