DiGi calls review of youth and Malay segments

KUALA LUMPUR - DiGi, Malaysia's fastest growing mobile telco, is holding a pitch for its youth and Malay marketing activities, an account held by McCann Erickson.

McCann will defend the business in a field including Grey, DDB International and JWT. Competing agencies will be briefed together in a session scheduled for tomorrow (Thursday 6 December).

The above-the-line creative account, made famous by the ubiquitous DiGi yellow man campaign by Naga DDB, is unaffected by the review.