The South African’s arrival sees co-heads of marketing Albern Murty and Loong Tuck Weng move to head of strategy and new business, and head of regional development, respectively.
Schnitker joins at a critical point in the development of Malaysia’s telco industry, as the market saturates and the big players attempt to move their customers from pre- to post-paid contracts.
Schnitker joins at a critical point in the development of Malaysia’s telco industry, as the market saturates and the big players attempt to move their customers from pre- to post-paid contracts.
He has been meeting agencies Naga DDB - which created DiGi’s ‘Yellow man’ campaign - and Grey Kuala Lumpur, the agency appointed (Media, 29 January) to handle the telco’s Malay and youth marketing activities.
