DIARY: World Cup madness shows up as Thai sticky rice burger
A strange malady is gripping marketers, best described as World Cup fever. It's already afflicted a number in the industry - Yahoo Asia-Pacific encouraging people to take part in a competition with the grand prize being tickets to Bali to watch the World Cup on TV and the Guinness Book of World's Records rejecting a bid by Saatchi %26 Saatchi Taiwan to register the biggest football in the world.
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