Now from Thailand, we get word that World Cup sponsor McDonald's has created a 'football burger' blending the flavours of Thailand and Japan.
But the result has been a culinary hybrid for the brave - two pieces of sticky rice sandwiching double teriyaki sauce-coated grilled pork patties.
Apparently an internal "taste test and the good performance of another sticky rice "burger convinced McThai to go the whole hog. Sadly, we're not convinced.
In any case, the company heralds it as a truly Asian creation celebrating the first FIFA World Cup in the region, which customers will hopefully enjoy while watching the games on 29 television sets it has set up in 70 outlets. The campaign - running until July 4 - will be promoted via print and television advertising by Leo Burnett, in addition to a host of on-site paraphernalia. We wait with bated breath to see how well the hybrid burger scores with Thai consumers.
