DIARY: World Cup madness shows up as Thai sticky rice burger

A strange malady is gripping marketers, best described as World Cup fever. It's already afflicted a number in the industry - Yahoo Asia-Pacific encouraging people to take part in a competition with the grand prize being tickets to Bali to watch the World Cup on TV and the Guinness Book of World's Records rejecting a bid by Saatchi %26 Saatchi Taiwan to register the biggest football in the world.