DIARY: Woodward promises Swedish massages to contest winner

It hasn't been easy tracking down Carat China's former broadcast chief Simon Woodward, but Diary finally caught up with him cooling his heels in Sweden and, brushing up his Swedish massage skills.

By the time you read this though, Woodward should be back in Shanghai preparing to turn his dream of becoming a restaurateur cum professional DJ into reality. The first order of business is to pick a name for Woodward's fledgeling watering hole. Readers may remember the bar-naming contest launched early this year on this very page - Diary's bit to support the industry, or in this case ex-industry hands - to help Woodward get started.

Well, nothing's come through, perhaps because details were a little sketchy the last time, or that prizes weren't interesting enough.

Woodward's come back with a little bit more information, though admittedly with the competition out there, he's playing his cards close to his chest.

All we now know about the project is that it's a hybrid, a Sezchuan/Jamaican restaurant cum bar.

So get your thinking caps on for a name, and nothing but the most creative will do. As for the prize,we'll leave that to Woodward: "As I will be administering Swedish massages in my restaurant, it will be a free one for the winner - but no 'happy endings' if it's a bloke who wins."