DIARY: TWBA chucks a shrimp on the barbie

<p>They're just mad, those guys at TBWA. The agency's pitch for its </p><p>newly-won Australian Tourism Commission account (see page 1) proved once </p><p>again that there's nothing, however ridiculous, that people who work for </p><p>advertising agencies won't do to win an account. </p><p><BR><BR> </p><p>In this case, in order to make a special impact on the clients, and make </p><p>the gentlemen from down under feel at home, TBWA turned each section of </p><p>its Hong Kong office into one of the six states of Australia (although </p><p>looking at the accompanying photograph, they can't honestly be said to </p><p>have done it very thoroughly). </p><p><BR><BR> </p><p>So, we would imagine, the department that was supposed to be South </p><p>Australia was full of food and wine (always a good move), the one that </p><p>was Queensland had a bloody great coral reef just outside the window, </p><p>and the agency put all of its boring staff members in the one that was </p><p>supposed to be Western Australia (perhaps they just used the accounts </p><p>department). </p><p><BR><BR> </p><p>TBWA apparently also employed the services of a small girl, to hand the </p><p>prospective clients their 'passports' to enter the office. And, </p><p>remarkably, far from running a thousand miles rather than be associated </p><p>with such a bunch of nutters, like any sensible person would, the </p><p>clients actually went and handed TBWA the business. </p><p><BR><BR> </p>