They are brilliant examples of subliminal messaging. Pictures of two CDs who threw caution to the win to launch their own start-ups - former BBDO creative Paul Chan of CTWM Advertising and FCB's ex Chris Kyme of Bang.
Well, Diary's had its fun and before the lawsuits start flying, the down-and-out pictures are actually part of the 4As call for entries kit.
Calling the upcoming awards 'The young bucks showtime', association execs opted to poke fun at themselves. It's safer.
After all, few would have forgotten how the 4As ignominiously got itself in hot water with last year's 'Exorcise the gwei' kit.
In comparison, this year's rogue's gallery of today's creative high fliers as they would look tomorrow is a good-natured jibe at itself.
Among the creatives who've lent their mug for the kit are Ogilvy & Mather's Gary Tranter and Matt Cullen as a fortune teller and hawker respectively, Saatchi & Saatchi's Craig Davis as a cabbie and D'Arcy's Marc Lucas as a butcher. Just when we thought the downturn had squeezed all the joy from the industry.
