DIARY: Stories we could tell ... Temperatures rise as Lisbon drops leaf

<p>When this beguiling invitation landed at media's desk one hot and </p><p>humid Hong Kong afternoon, let's just say there was a rush to rebrand, </p><p>reposition and re-engineer the company. </p><p><BR><BR> </p><p>A show of hands quickly produced the desired consensus - media had to </p><p>become an advertising agency in double quick time only because it too </p><p>wanted to create some saucy, tantalising piece of creative and </p><p>participate in the Lisbon Erotic Advertising Festival or LEAF for </p><p>short. </p><p><BR><BR> </p><p>After all, as the organisers behind this erotic-laden fest tell it: </p><p>advertising is "the most fun you can have with your clothes on". </p><p><BR><BR> </p><p>Well, no one can blame LEAF organisers for not taking their </p><p>organisational duties seriously. They've laid on a three-day festival in </p><p>Portugal as part of the competition, including an erotic literature fair </p><p>as well as a lingerie fashion parade. Plus there will be seminars </p><p>devoted to burning issues like the use of erotic content. There are </p><p>seven categories in all, including food and drink, vehicles and </p><p>transport and tourism. </p><p><BR><BR> </p><p>The other thing that media wants to know is: who exactly is Wong Chung </p><p>Ko of Shanghai, who's been invited to sit on the jury to judge the </p><p>entries? </p><p><BR><BR> </p><p>As for the rest, what are you waiting for? Entries must be in by </p><p>September 7. Contact leaf@prisma-mag.com for details. </p><p><BR><BR> </p>

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features