When this beguiling invitation landed at media's desk one hot and
humid Hong Kong afternoon, let's just say there was a rush to rebrand,
reposition and re-engineer the company.
A show of hands quickly produced the desired consensus - media had to
become an advertising agency in double quick time only because it too
wanted to create some saucy, tantalising piece of creative and
participate in the Lisbon Erotic Advertising Festival or LEAF for
short.
After all, as the organisers behind this erotic-laden fest tell it:
advertising is "the most fun you can have with your clothes on".
Well, no one can blame LEAF organisers for not taking their
organisational duties seriously. They've laid on a three-day festival in
Portugal as part of the competition, including an erotic literature fair
as well as a lingerie fashion parade. Plus there will be seminars
devoted to burning issues like the use of erotic content. There are
seven categories in all, including food and drink, vehicles and
transport and tourism.
The other thing that media wants to know is: who exactly is Wong Chung
Ko of Shanghai, who's been invited to sit on the jury to judge the
entries?
As for the rest, what are you waiting for? Entries must be in by
September 7. Contact leaf@prisma-mag.com for details.
