So Diary has to give FCB the two thumbs up for injecting pizzazz in the otherwise dull recruitment pages. Instead of a run-of-the-mill job ad, FCB Singapore has given its creative skills free rein in its hunt for an associate account director and an account executive.
Ironically, in looking for vibrant, good-humoured candidates, its ads are full of seemingly dead people - a play on dull jobs that leave industry execs at a dead-end.
So the campaign creators persuaded some of their peers to plop down in the dirt and play dead. The first in the series, appearing in trade titles, shows a dead man underneath a bridge.
There are another two ads. One has a young woman dead in a car, her body slumped over the steering wheel with a bullet wound in her head; and the other has a dead woman in a dumpster. Robert Gaxiola, FCB creative director, credits art director Eric Yeo for coming up with the "killer" campaign concept.
FCB's other offices have seen the ads and "they love it, says Gaxiola, quipping, "they think it says a lot about the agency."
Let's just hope the agency does net candidates genuinely interested in creative work and have a sense of humour. "Hopefully, it's not a bunch of morbid people, says Gaxiola. Fingers crossed.
