There's no stopping the word of God as far as admen are
concerned.
First came the Ogilvy & Mather campaign promoting God as a benevolent
being in Singapore's television and print media. That was pretty quickly
canned by the government.
Now comes a mysterious email containing a series of ads produced along
the same lines as the God campaign - simple but striking visuals, again
with the words seemingly spouting out of the mouth of God himself.
Tongue-in-cheek, one execution exhorts O&M: You shouldn't be surprised
it was banned. Remember I said, 'Thou shalt not take my name in vain?'
Creatives who worked on the God ads, including Eugene Cheong and Andy
Greenaway, were also mentioned in the spoof campaign.
The pair aren't worried although, some wags have suggested that a
less-than-pleased almighty may be behind this latest piece of work. But
a church source is certain the message has more earthly origins. His
reasoning: it's been too carefully crafted. God, no doubt, would have
been preferred a fire and brimstone type response a la Sodom and
Gomorrah. One cynical industry insider, pointing to O&M's new guerrilla
marketing unit, insists that the agency itself is involved and is trying
to maximise the media impact of the campaign through viral marketing.
