DIARY: Stories we could tell ... Is it God knocking on Ogilvy's doors?

<p>There's no stopping the word of God as far as admen are </p><p>concerned. </p><p><BR><BR> </p><p>First came the Ogilvy & Mather campaign promoting God as a benevolent </p><p>being in Singapore's television and print media. That was pretty quickly </p><p>canned by the government. </p><p><BR><BR> </p><p>Now comes a mysterious email containing a series of ads produced along </p><p>the same lines as the God campaign - simple but striking visuals, again </p><p>with the words seemingly spouting out of the mouth of God himself. </p><p>Tongue-in-cheek, one execution exhorts O&M: You shouldn't be surprised </p><p>it was banned. Remember I said, 'Thou shalt not take my name in vain?' </p><p>Creatives who worked on the God ads, including Eugene Cheong and Andy </p><p>Greenaway, were also mentioned in the spoof campaign. </p><p><BR><BR> </p><p>The pair aren't worried although, some wags have suggested that a </p><p>less-than-pleased almighty may be behind this latest piece of work. But </p><p>a church source is certain the message has more earthly origins. His </p><p>reasoning: it's been too carefully crafted. God, no doubt, would have </p><p>been preferred a fire and brimstone type response a la Sodom and </p><p>Gomorrah. One cynical industry insider, pointing to O&M's new guerrilla </p><p>marketing unit, insists that the agency itself is involved and is trying </p><p>to maximise the media impact of the campaign through viral marketing. </p><p><BR><BR> </p>