It's called "spot the similarities", and thanks to this two strikingly-similar pieces of work, we can get started.
Created on two different continents, the ads could be mistaken for two peas in a pod, with one advertising a sports utility vehicle in Hong Kong and the other a Jeep half-a-world away in Canada.
With so many similarities, perhaps it's easier to spot the difference - the howler, of course, in the pencil drawing of a car traversing up the mountain. Did a five-year-old do that?
Even if it's a globally-aligned piece of business, surely there could have been enough differences for local flavour. If it isn't, we'll chalk it up as one of those "truth is stranger than fiction stories in advertising - creative teams separated by vast distances and possibly a substantial period of time conceiving creative twins.
The last word on "creative twins goes to a reader from Singapore who has written in about StarHub and M1's missing pooch campaign featured in the last issue. He says it reminded him of Telecom NZ's campaign featuring a loveable mutt with personality plus, who ran around, got lost and did things with human attributes.
