In Diary's last entry, we mentioned that Carat Shanghai broadcast specialist Simon Woodward was jumping out of China's shark-eat-shark world of media to open a bar as well as spin discs as a DJ. That's just half the story - apparently plans are in place to open the bar, which will have a Jamaican/Sichuan theme in Shanghai. Now the only connection Diary can see in the two is the fiery chilli pepper that figures prominently in both cuisines. Having come up with this unusual - read that to mean schizophrenic - juxtaposition, Woodward is at a loss for a name. Ever one to support budding entrepreneurs, Diary will offer a first-rate bottle to who ever can come up with a name that lives up to Woodward's concoction. MindShare's China chief Chris Walton has already thrown one entry in the ring: "Given how glum he always looks in his bloody photos, how about Smiley Simon?
Surely an industry as creative as ours should be able to line up a name or two to catch Woodward's fancy.
