DIARY: Red card for Asia's creatives as HK suit wins caption prize

<p>Tsk. Tsk. Tsk. Would have thought that a creative had the best </p><p>chance of winning the ESPN Star Sports (ESS) English Premier League </p><p>Photo Caption Contest. </p><p><BR><BR> </p><p>But the stark reality is that a suit - McCann-Erickson Guangming </p><p>business director Ernest Hoasjoe - put all the creatives to shame by </p><p>sweeping away the competition from around the region to win the grand </p><p>prize. </p><p><BR><BR> </p><p>Hoasjoe's much-deserved prize are return tickets and accommodation for </p><p>two to the United Kingdom and free seats to watch a Premier League </p><p>match. </p><p><BR><BR> </p><p>Let's hope that includes a clash featuring Bolton Wanderers who </p><p>surprised everyone, including the likes of Liverpool and Manchester </p><p>United, after they managed to go to the top of the best league in </p><p>England at the start of the new season a couple of weeks ago. </p><p><BR><BR> </p><p>Six other industry executives have each won an ESS hamper worth </p><p>US$100 for their caption-writing skills. They were: Ong Poh Choo </p><p>of Competitive Access Singapore, Kurt Thompson of AMI Korea, Andrew </p><p>Lupton of Intuition Hong Kong, Publicitas Hong Kong's Martin Sinclair, </p><p>Guy Thonard of Rapp Collins Hong Kong and William Kwan of Asiasat. But </p><p>once again, how many of them sound as though they are full time </p><p>creatives? Sorry. Not many. </p><p><BR><BR> </p><p>Creatives, you're going to have to try harder next time. </p><p><BR><BR> </p>

by | 10/12/2001