Tse appears to have received his rebellious tag even before he smashed his $2 million Ferrari in Hong Kong, an incident that has only now come to light. Now that he's wrecked the car and gotten arrested for allegedly hiding the fact, can we expect Tse's price tag per commercial to rise in tandem.
There's only one reason I'm interested in seeing Tse up his rates and there's nothing altrustic in my motives.
I'm hoping that he'll price himself out of the market so it will be safe to watch TV ads again or peruse magazines without having his mug stare out from every one of them. At last count, Tse was the face of Bossini, Panasonic, Coca-Cola, Rado watch, Legend Computers, Fairfood food chain, travel agency Hong Thai and cup noodle brand Nissin Foods. Can you believe it's that many?
Admittedly, teens love Tse, but surely his appearance on behalf of so many brands shows how advertisers here are simply too meek and timid to try anything more imaginative than celebrity endorsement. Well and good that Tse is making a nice pile, but can we have something or someone else please.
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