But then I come across ads such as this in one of the regional titles.
It leaves me cold, annoyed, even angry that here we are in a new millennium and we've got people in this industry who think this sugar daddy execution is kosher. Well it's not. And why should it be to anyone except to sad old men who may buy into the illusion that drinking this very expensive brand of whiskey will make them desirable to sexy, young, nubile girls?
- Has the advertiser poured a truckload of money into marketing to a demographic that worries more about gout than girls, may prefer hot chocolate to hard drinks?
- Wouldn't it make more sense to go after a younger market - with years of drinking ahead of it - with campaigns that don't alienate them. My male friends didn't find the ad amusing and I doubt my female friends would say otherwise. Humour us, don't piss us off.
Then again, whiskey is an an old man's drink and the execution could be just the ticket to perking up an old man's flagging ego.
Or maybe we've got too many old men running agency creative departments.
Hmmm ... leaves me wondering if advertising is the choice for a twentysomething.
Whoever you are, and whatever you want to get off your chest, send your rants to rant@media.com.hk and we'll print them anonymously.
