Firstly, I don't like flying. There's something unnatural about the whole experience. You sit crammed in a small seat - which incidentally seems even smaller if the person next you is pouring over into yours - for what seems like hours on end. You get a few minutes to stretch your legs and you may get a few peanuts. But, that's about it, and let's face it, it's not an experience people really enjoy. It's a necessity.
And that's why I'm a bit of a sucker when it comes to good airline advertising.
If I see an ad which inspires and has personality I'm hooked.
Which brings me to my next point. Maybe it's just me, but there is something just plainly irritating about the new UA ads.
While the concept is a tired one - connectivity - it could still work.
But it is the execution which is simply annoying.
In particular, I am referring to the 'noodle' ad, which shows a man and a woman connected across two continents by what I can only imagine is indeed a very long piece of noodle.
It's the noddle tug-of-war between the man and woman that pursues, which is frustratingly simplistic and almost childish, and in all honestly, makes me want to switch channels.
Frankly, in its efforts to reach a mass audience, UA just isn't hitting the mark. And for the airline's sake, I just hope its other passengers too are switching channels.
Whoever you are and whatever you want to get off your chest, send your rants to rant@media.conm.hk, and we'll print them anonymously.
