What's the best part of your job?
Having a diverse client base and learning about different aspects of their businesses.
And the worst?
The long hours!
Your all-time favourite film and why?
I watched Dogtown and the Zboys at least 10 times last year. It's a documentary with old school footage, great music and brings back a lot of nostalgic feelings about being a kid.
Favourite book or CD?
Earth, Wind & Fire - Greatest Hits. Always puts me in a good mood.
Favourite print title?
Dazed & Confused, an edgy UK mag about design, art, fashion and music.
And Spike - hilarious, smart and funny.
Favourite restaurant?
Sultan's Tent in Canada - the interior is a giant Moroccan tent, there are no utensils and they make the tastiest couscous in the world.
Do you have a favourite gadget?
My iPod! And I'd love to have an O2 XDA II.
Favourite fashion designer?
Ranee K, a local designer, is one of my favourites.
Weirdest thing in your closet?
Depends on what you think is weird.
What are your hobbies?
Love to travel. Read magazines, surf the internet and macrame.
Favourite holiday destination?
I'd love to go to Costa Rica again - volcanoes, beaches and rainforests.
Who would play you in a movie?
Zhang Ziyi - I like her kung fu moves.
How would you title your movie?
Loy Zhi Heung Gong (From Hong Kong)
If you were a brand, what would it be?
Phillipe Starck. He's a prolific designer, inspiring to others and sells expensive products.
All-time favourite ad?
A print ad from Corbis with an image of a baby suckling on a breast; the tagline was like 'Everything you need from one source'. Simple and to the point.
Please finish this line, I wish I could ...
Get rid of all the horrible pollution in Hong Kong.
Last thing to cross your mind before bed?
Set my alarm clock!