DIARY: On the spot - Vincent Kobler; Chief executive officer, EmporioAsia

<p>What's the best part of your job? </p><p>The best part of my job is being creative. It's about developing new and innovative interactive campaigns for our clients by truly thinking out-of-the-box. </p><p>And the worst? </p><p>Not enough hours in a day to finish everything. </p><p>Your all-time favourite film and why? </p><p>The Matrix Reloaded - it is quite high tech and, as such, similar to what we do. </p><p>There's also a very cool design of the set in the film and the movie's use of computer animation is an inspiration to us. </p><p>Favourite book or CD? </p><p>CD - Sandy Lam's Love Sandy - always a classic. </p><p>I never get bored of this album. </p><p>Favourite print title? </p><p>Media - an essential read for anyone in marketing. </p><p>Favourite restaurant? </p><p>Mom's kitchen - an all-in-one European, American and Asian restaurant. </p><p>Do you have a favourite gadget? </p><p>My favourite gadget these days is my Compaq Tablet PC. </p><p>What are your hobbies? </p><p>I'm an avid karaoke singer. </p><p>Favourite holiday destination? </p><p>Anywhere in Thailand. </p><p>Who would you want to play you in a movie? </p><p>Keanu Reeves. </p><p>How would you title your movie? </p><p>The Matrix: Interactive Edition. </p><p>If you were a brand, what would it be? </p><p>Dell - very direct. </p><p>All-time favourite ad? </p><p>That would be a Pepsi television commercial from the US. </p><p>It was about a Coca-Cola delivery man, who is caught on tape stealing a Pepsi in a convenience store. </p><p>Please finish this line, I wish I could... make the world more interactive. </p><p>Last thing to cross your mind before bed? </p><p>How to approach the challenges and the day ahead. </p>