Diary: On the spot - Victor Cheng

Victor Cheng, Account director, advertising sales and marketing, SPE Networks Asia.

What's the best part of your job?

Working with AXN and Animax provides opportunities to meet regional sales and marketing executives from different industries and backgrounds.

And the worst?

That my boss is in another country (just kidding).

Your all-time favourite film and why?

The Godfather trilogy, especially part one. It's simply classic.

Favourite book or CD?

Edward De Bono's Lateral Thinking. An interesting book that opened my mind, and literally created space to think.

Favourite print title?

The Economist - the articles are easy to read, and packed with information.

Favourite restaurant?

The Park Hyatt Hotel in Tokyo, whose restaurant was a central location in the film Lost in Translation.

Do you have a favourite gadget?

My handphone. I am never without it.

Favourite fashion designer?

I believe in mixing and matching. It's important to wear what suits you without blindly following fashion.

Weirdest thing in your closet?

My cheongsam, which I bought long ago and planned to wear during the Chinese new year festivities. I never plucked up the courage.

What are your hobbies?

Movies. Japanese animation or anime. Comics. PS2. Wakeboarding.

Favourite holiday destination?

Japan - so much to do, see and eat.

Who would play you in a movie?

Stephen Chau. Funny, charming, good looking, adventurous.

How would you title your movie?

James Bond's Infernal Affairs.

If you were a brand, what would it be?

Nike.Doesn't discriminate, has no pretences, and is so versatile that it has made its way into almost every sport.

All-time favourite ad?

Ren Ren Moving. Simply classic.

Please finish this line, I wish I could ...

Discover a fledgling Chinese brand and turn it into a global super-brand.

Last thing to cross your mind before bed?

What I could have done better today and how I can do it better tomorrow?

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