Diary: On the spot - Kitty Lun, General manager and executive creative director, Arnold Worldwide China
<p>What's the best part of your job? </p><p>The excitement of having to re-invent yourself every day. It's never boring. No two problems are exactly the same. Previous experience does not count. You are as good as the last campaign you created. </p><p>And the worst? </p><p>The pressure of having to re-invent yourself every day! </p><p>Your all-time favourite film and why? </p><p>Metropolis. It is a fascinating prophecy as well as a touching story that triggers deep feelings. Ultra-modern art direction, production design and cinematography - the craft is genius. </p><p>Favourite book or CD? </p><p>Atlas Shrugged, my first and favourite Ayn Rand book. The heroine's will to create success has been a major influence on me through the years. Rand's 'objectivism' is an honest and no-nonsense ideology in this capitalistic world. She was way ahead of her time. </p><p>Favourite print title? </p><p>Wallpaper. </p><p>Favourite restaurant? </p><p>T-8, Shanghai. </p><p>Do you have a favourite gadget? </p><p>Sony Clie. </p><p>Favourite fashion designer? </p><p>Giorgio Armani. </p><p>Weirdest thing in your closet? </p><p>The absence of fancy jewellery. </p><p>What are your hobbies? </p><p>Swimming, antique collecting, model-making, reading. </p><p>Favourite holiday destination? </p><p>Tokyo, Japan. </p><p>Who would play you in a movie? </p><p>Katherine Hepburn. </p><p>How would you title your movie? </p><p>Never Look Back. </p><p>If you were a brand, what would it be? </p><p>Muji. </p><p>All-time favourite ad? </p><p>Apple's '1984'. </p><p>Please finish this line: I wish I could ... </p><p>Travel the world as a back-packer during my college days. </p><p>Last thing to cross your mind before bed? </p><p>I am thankful for having lived another exciting day and I look forward to the next. </p>
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