DIARY: On the spot - Johnny Lo Executive, consultant, MindShare China

What's the best part of your job? Meeting and learning from different people everyday. The never-ending challenges. Helping China's outdoor advertising scene grow into a more professional practice.

And the worst? Being stationed in Beijing while my better half and 11 year-old boy live in Hong Kong. I am quite sentimental.

Your all-time favourite film and why? Amazing Grace. It was the first movie that my wife (at that time my girlfriend) and I watched together.

Favourite book or CD? CD volumes one, two and three by Enigma. They are very good. You should hear them.

Favourite print title? Reader Digest. I have learnt a lot from this magazine since I was young.

Favourite restaurant? A small Japanese Restaurant in Causeway Bay, Hong Kong called Tomokazu. It offers very good sushi, raw beef and friendly service.

What are your hobbies? Reading, swimming and playing the game 'Millionaire' with my family.

Favourite holiday destination? Travelling in Japan is fun and safe. My family and I love Japanese food, noodles, hot springs and spas.

Who would play you in a movie? Chow Yun Fat, of course. He's handsome and taller than I am.

How would you title your movie? A man with seven wives!

If you were a brand, what would it be? Marlboro. A leader, masculine, strong and not too healthy - some people love you while others hate you.

All-time favourite ad? Marlboro, again, although I am not a smoker. This year's Marlboro Chinese New Year ad was the best in my opinion, backed with excellent music. It was probably the best example of a TVC that is able to marry Western creative with a local touch. I wish I could ... retire in five years' time.

Last thing to cross your mind before bed? My better half.