That I never have the chance to get bored with one assignment before the next one comes tidal-waving in.
And the worst?
To be taught how to suck eggs by junior brand managers.
Your all-time favourite film and why?
Star Wars, because you simply never feel old watching it.
Favourite book or CD?
Tsai Chin's Golden Voice has accompanied me while I have been working on overnight assignments one after another in the last three weeks.
Favourite print title?
Ming Pao Daily during the weeks of the Hong Kong Legco election.
Favourite restaurant?
Any small, local Japanese restaurant in the backstreets of Tokyo, which no tourist will be able to find.
Do you have a favourite gadget?
The latest model of anything that makes people really believe I am IT-savvy.
Favourite fashion designer?
Giorgio Armani for my real age, Prada for my perceived age.
Weirdest thing in your closet?
A pink blouse that my wife swears isn't hers and keeps interrogating me for nights about why it is in my closet (I am pretty sure this is a common nightmare that keeps many married men up in the middle of the night).
What are your hobbies?
Publishing the Longyin Review so I can play god in advertising.
Favourite holiday destination?
Any Disney theme park that my two little Lams have yet to tire of.
Who would you want to play you in a movie?
Robert Redford when he was much younger.
How would you title your movie?
The Un-silence of the Lam.
If you were a brand, what would it be?
The co-brand between Sony and Apple.
All-time favourite ad?
Volkswagen 'Think Small'.
Please finish this line, I wish I could ...
Be the son of Li Ka-shing.
Last thing to cross your mind before bed?
Why wasn't I born the son of Mr Li?