And the worst? When a brave idea can't pass through advertising clearance.
Your all-time favourite film and why? 'In the Heat of the Sun', directed by Jiang Wen. It tells of an innocent love story that happened in an era of revolution.
Favourite book or CD? I just finished 'Judo Strategy: Turning Your Competitors' Strength to Your Advantage', an outstanding book for small businesses.
Favourite print title? South China Morning Post, in terms of frequency.
Favourite restaurant? Yin Restaurant in Shanghai - a place serves extraordinary food and ambience.
Do you have a favourite gadget? Camera.
Favourite fashion designer? Tom Ford, who has turned two aging brands into sex symbols.
Weirdest thing we'll find in your closet? Lighters, coins, boarding pass.
What are your hobbies? Travelling. Meeting art lovers. Home improvement DIY.
Favourite holiday destination? Australia.
Who would you want to play you in a movie? Austin Powers, a wacky and charming character.
How would you title your movie? Dr. Evil Returns.
If you were a brand, what would it be? It is difficult to find a brand representative. Every successful brand should have its own style.
All-time favourite ad? Malboro World.
I wish I could...organise a rock concert at Tiananmen Square.
Last thing to cross your mind before bed? Sleep well.