The challenge of developing the most creative and customised ideas for clients and the satisfaction of winning business.
And the worst?
There's nothing really bad, except maybe sometimes not winning business.
Your all-time favourite film and why?
'Star Wars'. Even after 20 years, the story and special effects George Lucas created are still amazing.
Favourite book or CD?
Sting's 'Desert Rose' CD and especially the song itself.
I like how he interweaves two types of music, two languages and two distinct voices to create such a compelling, almost hypnotic song.
Favourite restaurant and favourite dish there?
Char kwai teow at this hawker stall in a small lane behind the Sheraton Hotel in Penang.
Do you have a favourite gadget?
My PDA.
Favourite fashion designer?
Giorgio Armani.
What are your hobbies?
Walking Ardwulf, my schnauzer.
Where did you go on your last vacation?
Xian - I'd always wanted to see the terracotta warriors.
Who would you want to play you in a movie?
Jodie Foster because she always has a good grip on her different characters.
How would you title your movie?
I'll let Jodie decide.
Please finish this line, I wish I could ... spend more quality time with my family.