DIARY: My media

<p>Christina Cheng, commercial marketing manager, Airport Authority, </p><p>Hong Kong </p><p><BR><BR> </p><p>Television </p><p><BR><BR> </p><p>Number one favourite programme: Ally Mcbeal. I'm amazed how creative a </p><p>series like this can be. It makes me feel that it would be great to have </p><p>the freedom to act out all the idiosyncrasies of each individual in real </p><p>life. It's full of hilarious surprises. </p><p><BR><BR> </p><p>Number two favourite programme: Chinese soup operas, which somehow make </p><p>me feel very relaxed. Number three is news, on any channel. </p><p><BR><BR> </p><p>Press </p><p><BR><BR> </p><p>Shopping Centre Today, to catch up with the world scene of shopping </p><p>centre development and management. Next magazine and the entertainment </p><p>section of the Apple Daily for local hot gossip. Also SCMP, Business </p><p>Week, and any weeklies, as long as they're free and I have the time. </p><p><BR><BR> </p><p>Website </p><p><BR><BR> </p><p>To me, the web is just a way of searching for information, so I don't </p><p>have a particular favourite - perhaps Yahoo! for general purposes. </p><p><BR><BR> </p><p>Advertising </p><p><BR><BR> </p><p>I am most impressed by advertising campaigns that influence me without </p><p>the need for substantial post-production work or a huge investment in </p><p>location set-up. McDonald's commercials make me smile from the </p><p>heart. </p><p><BR><BR> </p><p>SKII is the most successful in making me imagine how it would feel if I </p><p>were to use the advertised product. </p><p><BR><BR> </p><p>Radio </p><p><BR><BR> </p><p>No one particular favourite, but I do hate programme hosts who impose </p><p>their own point of view on the audience. </p><p><BR><BR> </p>

by | 07/06/2001