DIARY: My media - Tiger Fu New business director, Lowe China

Television

I watch the maximum amount of television because of my job. TV commercials, all interesting programmes with high ratings are watched every night, so that I can learn more.

Personally, I enjoy watching soccer on the weekend. It's exciting and helps me relax after a week of hard work.

Press

My favourite magzines are advertising magazines for the latest news, such as media,International Advertisement, China Advertisement, Advertising Magazine and Achieve.

I also read quite lot of magazines on business and marketing, including Business Week, Sales & Marketing, IT Manager World and others to get the latest news.

On a personal level, I like to read fashion magazines which feature travel, decoration and lifestyle articles. These are Fashion, Fashion Travel, Fashion Home Decoration and other weekly magazines.

Websites

I visit a lot of websites such as sina.com, china infobank, google, yahoo. I also visit travel sites, usually visit ctrip.com, and also dangdang.com and eachnet.com to pick up interetsing books or items.

Advertising

My favourites are the Apple 'Think different' campaign, and Volkswagen's 'Think it small' and 'Lemon'. Locally, my favourite ad is Robust Water's '27 layers clean', which has a strong idea.

Radio

Unless I'm in a taxi, I never listen to the radio. And I usually end up listening to the traffic report.