DIARY: My media - Ricky Ow Vice-president advertising sales and marketing, AXN

<p>Television </p><p><BR><BR> </p><p>Survivor and CSI on AXN. CSI provides an insight into the world of </p><p>forensics and yet remains extremely entertaining. Any live coverage of </p><p>English Premier League, especially if Manchester United is playing. </p><p><BR><BR> </p><p>Basically, I like to be entertained and do not like anything too serious </p><p>and dry on TV. </p><p><BR><BR> </p><p>Press </p><p><BR><BR> </p><p>AWSJ is probably the best business daily in town. Asiaweek is great for </p><p>light business reading. And Golf Digest beacuse I play lousy golf. </p><p><BR><BR> </p><p>In my job, I read too many magazines, 15-20 each month.These are the </p><p>three top-of-mind print media for me. I rely on print media for news and </p><p>information. </p><p><BR><BR> </p><p>However, I do also read a lot of less serious stuff, like FMH, Car, </p><p>Wallpaper. </p><p><BR><BR> </p><p>Websites </p><p><BR><BR> </p><p>gadget.today.com.sg because it provides lots of tech reviews, and I'm a </p><p>gadget maniac. Soccernet.com - simply a must have for all soccer </p><p>fans. </p><p><BR><BR> </p><p>Advertising </p><p><BR><BR> </p><p>My all time favourite are the early Apple Campaigns - "1984" and the </p><p>"blind leading the blind". </p><p><BR><BR> </p><p>The two campaigns are spot on in what they were trying to acheive. </p><p>Asking people to change behaviour and norm is a tall order. The ads were </p><p>funny but very clear and had a strong message - a very difficult </p><p>combination Apple successfully achieved. </p><p><BR><BR> </p><p>Radio </p><p><BR><BR> </p><p>It depends on my mood. I listen to Class 95 and Perfect 10 98.7, but </p><p>most of the time to my own CDs. I like 98.7 because I like to think that </p><p>I am young. I listen to Class 95 because I am not. </p><p><BR><BR> </p>

by | 09/28/2001