DIARY: My media - Richard Pinder regional managing director, Asia-Pacific, Leo Burnett

<p>Television </p><p><BR><BR> </p><p>MTV for background relaxation, Star Sports for the bi-weekly Formula 1 </p><p>fix, and CNN for news (sorry, BBC World). </p><p><BR><BR> </p><p>Press </p><p><BR><BR> </p><p>My favourite. Highlights include the SCMP - a fantastic source of </p><p>stories that you just could not see elsewhere, from the "moon cake </p><p>bribery case" to the "dumpling murders". The FT gives a global </p><p>perspective on business issues. The new Asiaweek is an invaluable </p><p>round-up of what's important. And Wallpaper* provides provocation and </p><p>prejudice in equal measure. </p><p><BR><BR> </p><p>Websites </p><p><BR><BR> </p><p>www.bmwfilms.com is simply incredible and a clear challenge to us in the </p><p>ad industry to adapt or die. Before, I'd rarely spent over an hour on </p><p>any site. </p><p><BR><BR> </p><p>Advertising </p><p><BR><BR> </p><p>The Cliff Freeman and Partners New York work for Fox Sports and Burnett </p><p>London's work for John West Salmon, which duelled it out for the Grand </p><p>Prix at Cannes, are both firmly in the "wish I'd done that" </p><p>category. </p><p><BR><BR> </p><p>It's sad that Asia made little headway there this year. I thought the </p><p>judges missed an opportunity by passing over the Adfest winner from </p><p>Dentsu. </p><p><BR><BR> </p><p>The real challenge in the region is to raise the average standard of </p><p>work, and deliver us from the nightly tortuous excesses of style over </p><p>content. </p><p><BR><BR> </p><p>Radio </p><p><BR><BR> </p><p>A much-loved medium when I lived in Europe, the car radio hasn't had </p><p>much exercise in Hong Kong. Blame it on the invention of the mobile </p><p>phone. </p><p><BR><BR> </p>

Television



MTV for background relaxation, Star Sports for the bi-weekly Formula 1

fix, and CNN for news (sorry, BBC World).



Press



My favourite. Highlights include the SCMP - a fantastic source of

stories that you just could not see elsewhere, from the "moon cake

bribery case" to the "dumpling murders". The FT gives a global

perspective on business issues. The new Asiaweek is an invaluable

round-up of what's important. And Wallpaper* provides provocation and

prejudice in equal measure.



Websites



www.bmwfilms.com is simply incredible and a clear challenge to us in the

ad industry to adapt or die. Before, I'd rarely spent over an hour on

any site.



Advertising



The Cliff Freeman and Partners New York work for Fox Sports and Burnett

London's work for John West Salmon, which duelled it out for the Grand

Prix at Cannes, are both firmly in the "wish I'd done that"

category.



It's sad that Asia made little headway there this year. I thought the

judges missed an opportunity by passing over the Adfest winner from

Dentsu.



The real challenge in the region is to raise the average standard of

work, and deliver us from the nightly tortuous excesses of style over

content.



Radio



A much-loved medium when I lived in Europe, the car radio hasn't had

much exercise in Hong Kong. Blame it on the invention of the mobile

phone.