DIARY: My media - Richard Pinder regional managing director, Asia-Pacific, Leo Burnett

<p>Television </p><p><BR><BR> </p><p>MTV for background relaxation, Star Sports for the bi-weekly Formula 1 </p><p>fix, and CNN for news (sorry, BBC World). </p><p><BR><BR> </p><p>Press </p><p><BR><BR> </p><p>My favourite. Highlights include the SCMP - a fantastic source of </p><p>stories that you just could not see elsewhere, from the "moon cake </p><p>bribery case" to the "dumpling murders". The FT gives a global </p><p>perspective on business issues. The new Asiaweek is an invaluable </p><p>round-up of what's important. And Wallpaper* provides provocation and </p><p>prejudice in equal measure. </p><p><BR><BR> </p><p>Websites </p><p><BR><BR> </p><p>www.bmwfilms.com is simply incredible and a clear challenge to us in the </p><p>ad industry to adapt or die. Before, I'd rarely spent over an hour on </p><p>any site. </p><p><BR><BR> </p><p>Advertising </p><p><BR><BR> </p><p>The Cliff Freeman and Partners New York work for Fox Sports and Burnett </p><p>London's work for John West Salmon, which duelled it out for the Grand </p><p>Prix at Cannes, are both firmly in the "wish I'd done that" </p><p>category. </p><p><BR><BR> </p><p>It's sad that Asia made little headway there this year. I thought the </p><p>judges missed an opportunity by passing over the Adfest winner from </p><p>Dentsu. </p><p><BR><BR> </p><p>The real challenge in the region is to raise the average standard of </p><p>work, and deliver us from the nightly tortuous excesses of style over </p><p>content. </p><p><BR><BR> </p><p>Radio </p><p><BR><BR> </p><p>A much-loved medium when I lived in Europe, the car radio hasn't had </p><p>much exercise in Hong Kong. Blame it on the invention of the mobile </p><p>phone. </p><p><BR><BR> </p>