DIARY: My media - Lai Chi, Senior marketing manager, Riche Monde Hong Kong

<p>Television </p><p><BR><BR> </p><p>I'm not a big television enthusiast, but I switch on for particular </p><p>shows I really like. I never miss The Practice and Ally McBeal. I tend </p><p>to watch local channels Pearl and Jade for both their choice in </p><p>programming and news. For international news, it's usually CNN or </p><p>CNBC. </p><p><BR><BR> </p><p>Press </p><p><BR><BR> </p><p>I really enjoy reading and certainly spend more time reading than </p><p>watching TV. I used to read a lot of fiction, but now it's more </p><p>magazines. I always read The Economist and Fortune. I particularly enjoy </p><p>reading nutritional and self-improvement articles in magazines. It's an </p><p>important part of life. </p><p><BR><BR> </p><p>Websites </p><p><BR><BR> </p><p>I guess you could say I spend a fair amount of time on the web. I </p><p>normally start my surfing at MSN. It's an easy to use the portal and it </p><p>gives me access to hotmail. I find the information available to be </p><p>interesting and entertaining. </p><p><BR><BR> </p><p>Advertising </p><p><BR><BR> </p><p>As I watch little television, I'm more in tune to print ads. The ads </p><p>which have caught my attention recently have been advertising for diet </p><p>products; we're just bombarded with these ads everyday. All the </p><p>advertising is confusing for consumers. </p><p><BR><BR> </p><p>Radio </p><p><BR><BR> </p><p>I've never spent much time listening to the radio. </p><p><BR><BR> </p>