DIARY: My media - Josephine Tse, promotion and development manager, Shun Hing (Panasonic OA & Telecom Products)

<p>Television </p><p><BR><BR> </p><p>There definitely isn't very much choice of local programmes. </p><p><BR><BR> </p><p>But I kind of like the Taiwanese programmes that are sometimes shown on </p><p>cable TV. </p><p><BR><BR> </p><p>Press </p><p><BR><BR> </p><p>I cannot work without reading all the local magazines and newspapers </p><p>every day. It is one of the most effective ways to keep me well informed </p><p>about the trends and what is happening around the city. </p><p><BR><BR> </p><p>When I'm choosing what to read outside of work, I go for Esquire and </p><p>Money. </p><p><BR><BR> </p><p>Websites </p><p><BR><BR> </p><p>I go to Yahoo! This is my first choice for researching information - in </p><p>particular for searching for information about travel. </p><p><BR><BR> </p><p>Yahoo is also my favourite type of free, web-based email - I like the </p><p>fact that it gives me the chance to check my email everywhere. </p><p><BR><BR> </p><p>The most amusing website in my bookmark is the www.a-kuei.com.tw. I like </p><p>the characters and the humour very much. </p><p><BR><BR> </p><p>Advertising </p><p><BR><BR> </p><p>Recently, I would say the San Miguel Light Beer advertising campaign is </p><p>terrific. It is amusing, funny and simple. </p><p><BR><BR> </p><p>I like this way of using animation on TV, and it really persuades me to </p><p>go out and buy the product. </p><p><BR><BR> </p><p>Radio </p><p><BR><BR> </p><p>When I work alone in the evening, I would go for RTHK II and listen to </p><p>The Ocean Choice by DJ Hoi Kei. </p><p><BR><BR> </p>

Television



There definitely isn't very much choice of local programmes.



But I kind of like the Taiwanese programmes that are sometimes shown on

cable TV.



Press



I cannot work without reading all the local magazines and newspapers

every day. It is one of the most effective ways to keep me well informed

about the trends and what is happening around the city.



When I'm choosing what to read outside of work, I go for Esquire and

Money.



Websites



I go to Yahoo! This is my first choice for researching information - in

particular for searching for information about travel.



Yahoo is also my favourite type of free, web-based email - I like the

fact that it gives me the chance to check my email everywhere.



The most amusing website in my bookmark is the www.a-kuei.com.tw. I like

the characters and the humour very much.



Advertising



Recently, I would say the San Miguel Light Beer advertising campaign is

terrific. It is amusing, funny and simple.



I like this way of using animation on TV, and it really persuades me to

go out and buy the product.



Radio



When I work alone in the evening, I would go for RTHK II and listen to

The Ocean Choice by DJ Hoi Kei.