DIARY: My media - Josephine Tse, promotion and development manager, Shun Hing (Panasonic OA & Telecom Products)

<p>Television </p><p><BR><BR> </p><p>There definitely isn't very much choice of local programmes. </p><p><BR><BR> </p><p>But I kind of like the Taiwanese programmes that are sometimes shown on </p><p>cable TV. </p><p><BR><BR> </p><p>Press </p><p><BR><BR> </p><p>I cannot work without reading all the local magazines and newspapers </p><p>every day. It is one of the most effective ways to keep me well informed </p><p>about the trends and what is happening around the city. </p><p><BR><BR> </p><p>When I'm choosing what to read outside of work, I go for Esquire and </p><p>Money. </p><p><BR><BR> </p><p>Websites </p><p><BR><BR> </p><p>I go to Yahoo! This is my first choice for researching information - in </p><p>particular for searching for information about travel. </p><p><BR><BR> </p><p>Yahoo is also my favourite type of free, web-based email - I like the </p><p>fact that it gives me the chance to check my email everywhere. </p><p><BR><BR> </p><p>The most amusing website in my bookmark is the www.a-kuei.com.tw. I like </p><p>the characters and the humour very much. </p><p><BR><BR> </p><p>Advertising </p><p><BR><BR> </p><p>Recently, I would say the San Miguel Light Beer advertising campaign is </p><p>terrific. It is amusing, funny and simple. </p><p><BR><BR> </p><p>I like this way of using animation on TV, and it really persuades me to </p><p>go out and buy the product. </p><p><BR><BR> </p><p>Radio </p><p><BR><BR> </p><p>When I work alone in the evening, I would go for RTHK II and listen to </p><p>The Ocean Choice by DJ Hoi Kei. </p><p><BR><BR> </p>