DIARY: My media - John Woodward, regional planning director, Asia-Pacific, Leo Burnett

<p>Television </p><p><BR><BR> </p><p>I've been here three months, so I have to say I'm still enjoying the </p><p>thrill of the novel (and, sometimes, the bizarre). Nothing better than </p><p>exploring the media of a country that's new to you. </p><p><BR><BR> </p><p>Definitely "Freddie the Weather Cartoon" on Hong Kong Pearl channel. </p><p>Where did that come from? </p><p><BR><BR> </p><p>Otherwise, I live in the only block in Hong Kong without cable or </p><p>satellite, so I'm a DVD man. </p><p><BR><BR> </p><p>Press </p><p><BR><BR> </p><p>The SCMP is hard to beat. "Choppings" sound so 'cartoon' - for an attack </p><p>with a meat cleaver - just like "bashings", the Australian word for </p><p>beating the living daylights out of someone. </p><p><BR><BR> </p><p>The Spectator is also a big favourite - written and read by people who </p><p>speak like the Queen, and there's humour in that. Also, Spruce, </p><p>Wallpaper's new offering and proof that it is possible (though perhaps </p><p>not advisable) to launch a brand named after a softwood. </p><p><BR><BR> </p><p>Websites </p><p><BR><BR> </p><p>Mostly things you can't get, like Leo Burnett's online commercials </p><p>library or it's Knowledge Bank "Zeitgeist City". </p><p><BR><BR> </p><p>But if pushed to give away my sources, Chinanow.com and WARC (the World </p><p>Advertising Research Centre). </p><p><BR><BR> </p><p>Advertising </p><p><BR><BR> </p><p>As a planner, I've been disappointed how few pieces of really resonant </p><p>work I've seen in Asia. Very little, for example, at the Hong Kong 4As </p><p>show. Our new work for Walkman in Malaysia is a welcome exception. </p><p><BR><BR> </p><p>Radio </p><p><BR><BR> </p><p>RTHK - if you're going to wake up at 7am, best do it quietly. </p><p><BR><BR> </p>