DIARY: My media - David Mok chief operating officer, Market Catalyst International (Hong Kong)

TELEVISION

Basically, I consume everything shown on TV - I am what people describe as suffering from OCD (obsessive compulsive disorder).

I watch a lot of news, Discovery Channel, AXN and HBO.

I also love MTV - it's one of my very important clients.

Another favourite are the black and white Cantonese features.

Also, Phoenix TV is great for learning Mandarin.

PRESS

Hong Kong Economic Times as it is one of the rare newspapers that still provides "real

news even though the content is mostly financial news.

I also skim through Apple Daily and Oriental Daily to find out what consumers in Hong Kong are reading.

I do love magazines like media, Business Week, Fortune and Time.

WEBSITES

They are yahoo.com, scmp.com, cnn.com.

ADVERTISING

I prefer the subtlety in most UK advertising.

Advertising out of the Japan market is also very interesting in the sense that it is unique, wacky and very individualistic.

I also appreciate the humour aspect of most Thailand advertising in recent years.

RADIO

Radio stations I listen to include RTHK, CR1 and Metro 104 FM.