DIARY: Media revamp puts spanner in launch of Moodier special

<p>It's the kind of headline that media lives for - Rapp Collins takes </p><p>over M&C Saatchi. </p><p><BR><BR> </p><p>Now for the facts: Rapp Collins has indeed taken over M&C - its office </p><p>space, that is, not its operations. Still media has to applaud the </p><p>editorial prowess of the guys at Rapp, putting out a Moodier special </p><p>issue even with a move to organise. Too bad about the timing though. But </p><p>what are the odds of any company putting out a spoof media at about the </p><p>same time the magazine shows up with its first new look in more than a </p><p>decade? </p><p><BR><BR> </p><p>Talking about the new-look, some of media's readers have been effusive </p><p>about the changes. </p><p><BR><BR> </p><p>"no. dollars %@*! fantastic ('scuse the language) - well done to all on </p><p>a superb relaunch issue," writes Chris Walton of MindShare. </p><p><BR><BR> </p><p>"The whole feel of media has been raised to what I think is a previously </p><p>unreached level. Much more representative of Asia as a whole and a much </p><p>greater breadth of coverage of the ad industry out here." </p><p><BR><BR> </p><p>Andrew Butcher of Time and Fortune adds: "I like the new format of the </p><p>newspaper - it makes accessing the information much easier. The result </p><p>is a much brighter, contemporary and lively look." But Butcher did raise </p><p>a pertinent point: "Bet that Asia's legal community are upset though - </p><p>because 'off the vine' seems to have disappeared!" </p><p><BR><BR> </p>