DIARY: Look, Neil, there's such as taking this too far, you know

<p>Yet more evidence of something strange in the water at TBWA's Hong </p><p>Kong office. And, rather worryingly, the madness seems to be spreading </p><p>to other Omnicom agencies. </p><p><BR><BR> </p><p>Following the agency's bizarre-but-effective decision to dress up parts </p><p>of its office as states of Australia for its pitch to the Australian </p><p>Tourist Commission recently, top bods at TBWA, and at Omnicom partner </p><p>agency Optimum Media Direction, which won the ATC media account, decided </p><p>that they wanted to be properly humiliated, and, well, dressed up as </p><p>large furry animals. Australian ones. To impress their clients. </p><p><BR><BR> </p><p>So, here we have TBWA Hong Kong managing director Neil Ducray (right) </p><p>and OMD Greater China managing director Maggie Choi (second from left), </p><p>together with clients Brian Boote and San Chan of the ATC. They must be </p><p>so proud of their new agencies. </p><p><BR><BR> </p><p>Client loyalty is all very well, and to be commended, but we have to ask </p><p>if there are no lengths to which TBWA Hong Kong won't go to impress its </p><p>clients with the agency's devotion to their brands. We sincerely hope so </p><p>- otherwise we confidently expect to see Ducray and his colleagues </p><p>dressing up as a can of Carlsberg beer, a bottle of Absolut vodka, a </p><p>Cadbury's chocolate bar, a Shangri-La hotel, and so on. </p><p><BR><BR> </p><p>This could all get very silly. </p><p><BR><BR> </p>