Yet more evidence of something strange in the water at TBWA's Hong
Kong office. And, rather worryingly, the madness seems to be spreading
to other Omnicom agencies.
Following the agency's bizarre-but-effective decision to dress up parts
of its office as states of Australia for its pitch to the Australian
Tourist Commission recently, top bods at TBWA, and at Omnicom partner
agency Optimum Media Direction, which won the ATC media account, decided
that they wanted to be properly humiliated, and, well, dressed up as
large furry animals. Australian ones. To impress their clients.
So, here we have TBWA Hong Kong managing director Neil Ducray (right)
and OMD Greater China managing director Maggie Choi (second from left),
together with clients Brian Boote and San Chan of the ATC. They must be
so proud of their new agencies.
Client loyalty is all very well, and to be commended, but we have to ask
if there are no lengths to which TBWA Hong Kong won't go to impress its
clients with the agency's devotion to their brands. We sincerely hope so
- otherwise we confidently expect to see Ducray and his colleagues
dressing up as a can of Carlsberg beer, a bottle of Absolut vodka, a
Cadbury's chocolate bar, a Shangri-La hotel, and so on.
This could all get very silly.
