DIARY: Kindred spirit found between M&C and Saatchi & Saatchi

<p>You know what they say: in order to come up with good advertising, </p><p>you have to live and breathe the product you're trying to promote, </p><p>become as one with the brand, feel close to it, make it part of you. But </p><p>you don't have to go quite as far as M&C Saatchi Hong Kong's creative </p><p>director Kieron Simpson, who, it appears, likes to really immerse </p><p>himself in his clients' products. Well, some of them, anyway. Whether </p><p>we'd actually prefer it if he didn't immerse himself quite so thoroughly </p><p>is a moot point. But it's also nice to see that there's no level of </p><p>self-abasement that agencies won't get their staff to go to in their </p><p>efforts to promote themselves. </p><p><BR><BR> </p><p>While we're on the subject: what is it with the male staff of agencies </p><p>with "Saatchi" in their names? It appears that both Saatchi & Saatchi </p><p>and M&C are staffed by that particular breed of men who really don't </p><p>need very much persuasion at all to climb into women's clothing. </p><p><BR><BR> </p><p>In addition to Simpson's effort, there was Saatchi & Saatchi strategic </p><p>planner Danny Logue, who sported similar attire at a party for client </p><p>Procter & Gamble (media, August 3). Perhaps when the Saatchi brothers </p><p>set up an agency, they enshrine a cross-dressing quota in the company </p><p>rules. Clarification of this from inside either of the agencies would be </p><p>most welcome. </p><p><BR><BR> </p>