DIARY: Horses for courses as Lion City lives up to its roaring name

Okay, so maybe there never were real, live, wild lions roaming Singapore, but it didn't stop the city-state from adopting the moniker which means 'Lion City' in Bahasa Malaysia - and what must surely be one of the earliest recorded attempts at tourism marketing.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now